
You can also test features, messages, and promotions within the app to see what does best and then optimize based on user response. Notifications allow the marketer to communicate and engage with users while they are actually using the app-from introducing new features, to offering coupons, to notifying them of their usage, and more. They are an important way for you to engage your users and lead them to complete actions that keep them returning to your app. In-app communications direct your user’s attention to specific actions, messages, and features within the app. It’s up to the marketer to recognize opportunities for push notifications, compose the message, and measure the impact. The text is often an alert about an event, activity, discount, or something actionable that prompts the user to open the app or click on the notification to complete the action.

For a push notification to work, the user needs to have already downloaded your app, and in most cases, agreed to allow push notifications.

This notification appears whether or not the user is engaged with the app or has it open. A push notification is typically a text that appears on a user’s home screen of her mobile device. Push notifications are messages or alerts delivered by your app to the user.

You need to consider creating a mobile experience when you craft your social media messages, develop your responsive website and landing pages, and send emails, but there are three types of messages that are specific to mobile that marketers use to communicate with customers: SMS/MMS, push notifications, and in-app messaging. In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices.
